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BEM 120 Chapters 1-4
- Summary • 25 pages • 2020
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Summary of Marketing Management 120 (BEM 120) Chapters 1-4 according to the learning outcomes.
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Chapter 1: Service Marketing as an exchange process
- Summary • 10 pages • 2021
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Chapter 1 of BEM120 Service Marketing as an exchange process, Defines what a service is and how to set up marketing strategies for them. The classification of service and marketing problems are also defined and explained.
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BEM 120 Chapter 1-4 and flash cards
- Package deal • 2 items • 2023
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Summary of chapters 1-4 and flash cards of chapters 1-3.
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Physical evidence in the service market
- Summary • 5 pages • 2021
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A summary of Chapter 5 of the grasping service marketing textbook. This chapter highlights the elements needed in a service entity to prove to customers they are getting value for money.
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